Discover supermarkets' hidden strategies to influence your shopping habits in this conversation with shopper behaviour expert Laura McKee. This episode dives into the psychology behind your grocery store choices, from loyalty programs to health-focused promotions.
In this episode, I chat with Laura McKee, a long-term 1-2-1 online fitness member and shopper behaviour consultant, about supermarkets' fascinating strategies to influence your shopping habits. From loyalty programs to product placement and health-focused initiatives, Laura shares expert insights that will change how you think about grocery shopping.
Inquire About Becoming a 1-2-1 Online Fitness Member
Timestamps:
(00:11) Laura’s Background and Role in Shopper Behavior
(01:27) What Are Check-Ins in Online Fitness Coaching?
(01:56) Interesting Supermarket Strategies You May Not Know
(06:11) The Role of AI in Shopper Behaviour Analysis
(08:54) Supermarkets and Health-Focused Initiatives
(15:00) How Promotions and Layouts Influence Shopping Habits
(18:01) The Importance of Product Placement in Stores
(22:18) Balancing Variety and Waste in Supermarkets
(26:02) Insights Into Seasonal Promotions and Impulse Buys
(32:04) Reflections on Laura’s Work and Future Innovations
(37:03) Final Tips for Smarter Shopping